Alex Labat portrait

Director of SEO & AI

Alex Labat is building what's next.

15+ years bridging the gap between technology and storytelling. Building AI-powered tools, crafting data-driven strategies, and translating complex insights into stories everyone can understand.

Get in Touch ↗ See My Work
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About

What does
Alex Labat do?

I'm a digital strategist who builds things with passion. From comprehensive SEO architectures to custom AI solutions using the Anthropic, OpenAI, and dozens of other APIs. My background as a TV news anchor means I know how to take complex data and turn it into a story anyone can act on.

Whether it's a technical SEO audit, a custom automation workflow, or copy that converts, I bring a unique skillset and background to everything I touch. I'm equally comfortable everywhere, from a client boardroom to a code editor.

15+
Years Experience
AI
Custom Solutions
SEO
Strategies That Convert
TV
Broadcast Roots
Experience

Where I've
made an impact.

2019 — Present
Director of SEO & AI
Burning Stick Creative
Constructing comprehensive SEO strategies spanning copywriting, keyword research, and front-end/back-end development. Building and deploying custom AI solutions using Anthropic, OpenAI, and Azure APIs to create automation workflows that generate new revenue streams.
2017 — 2018
Director of Online Engagement
Lafayette Travel
Grew the organization's digital presence across all major social platforms, earning verified status and ensuring brand consistency across channels.
2016 — 2017
Communications Coordinator
Lafayette General Health
Served as the strategic communications bridge between internal health system staff and external media, while supporting outreach efforts for the Lafayette General Foundation.
2011 — 2016
News Anchor / Producer / Reporter
KATC Communications
Produced and anchored award-winning live and studio broadcasts, delivering compelling, deadline-driven storytelling to audiences across Acadiana.
Toolkit

What does Alex Labat
specialize in?

SEO & Analytics

Search Engine Optimization Structured Data Markup Google Analytics Google My Business SEMRush Data Analysis Keyword Research

AI & Development

Anthropic / Claude API OpenAI API Microsoft Azure AI Google Gemini AI Studio Prompt Engineering Front-End Development

Communications

Public Relations Copywriting Email Marketing Brand Storytelling Live Broadcasting Client Reporting
Certifications

Credentials that
back it up.

🤖
Anthropic
Building with the Claude API
Issued Mar 2026
Credential ID iqkho5uak97r
🤖
Anthropic
AI Fluency Framework & Foundations
Issued Mar 2026
Credential ID r4jpfv92mmxs
🤖
Anthropic
Claude Code in Action
Issued Mar 2026
Credential ID feaii9d9qzf8
📊
Salesforce
Data Analysis with Tableau
Issued Mar 2026
Credential ID KUODWTAFBVX2
🐍
Google
Google Data Analysis with Python Specialization
Issued Mar 2026
Credential ID E7RMCFAJGLI3
🔍
Semrush
Technical SEO and AI Search Essentials
Issued Mar 2026 · Expires Mar 2027
📈
Google
Google Data Analytics
Issued Mar 2026
Credential ID IUDP1H0SGRGX
🤖
Google
Google AI
Issued Mar 2026
Credential ID PHPB475O9EX3
☁️
Microsoft
AI-102 Designing and Implementing an Azure AI Solution
Issued Aug 2025
⚛️
Meta
Meta Front-End Developer
Issued May 2023
Credential ID L7SGJH44U3LM
📜
Coursera
Google Digital Marketing & E-commerce Specialization
Issued May 2022
Credential ID 5QPA9BYGPQL8
Recognition

Awards &
Recognition.

🏆
Associated Press — Louisiana
AP Reporter of the Year
Recognized for outstanding broadcast journalism in Louisiana during tenure at KATC Communications (ABC affiliate). Honored for compelling, deadline-driven storytelling that served the Acadiana community.
🎓
Google · Anthropic · Microsoft · Meta · Salesforce
11 Verified Professional Certifications
Holds 11 verified professional credentials from the world's top technology companies — including Anthropic, Google, Microsoft Azure, Meta, and Salesforce — with verifiable credential IDs.
FAQ

Frequently Asked
Questions.

What services does Alex Labat offer?

Alex offers comprehensive SEO strategy and audits, custom AI workflow automation using Anthropic, OpenAI, and Azure APIs, keyword research, structured data (schema markup) implementation, technical SEO, content strategy, and front-end web development for businesses across all industries.

What industries does Alex Labat work with?

Alex has worked across 30+ industries including healthcare, legal, construction, home services, retail, finance, entertainment, engineering, and industrial sectors. His portfolio spans 34 clients with documented organic traffic growth across all verticals.

How does Alex Labat's AI and SEO approach work?

Alex combines deep technical SEO expertise with custom AI solutions built on Anthropic Claude, OpenAI, and Microsoft Azure. He builds automation workflows that surface keyword insights, generate structured content, and create data-driven reporting — all designed to generate measurable organic growth and new revenue streams for clients.

What results has Alex Labat achieved for clients?

Alex has delivered 4.2M+ search impressions and 46K+ organic clicks in 2025 alone across his client portfolio. Notable results include +585% impressions growth for a home services client, +211% user growth in healthcare, and +128% user growth in entertainment — all achieved through long-term organic SEO strategy.

Where is Alex Labat based and does he work remotely?

Alex Labat is based in Lafayette, Louisiana. He works with clients locally and remotely across the United States through the agency that he works for, Burning Stick Creative.

What makes Alex Labat different from other SEO consultants?

Alex's background as a TV news anchor sets him apart — he uniquely bridges technical data and human storytelling. With 15+ years of experience, 11 verified professional certifications from Google, Anthropic, Microsoft, Meta, and Salesforce, and a track record across 30+ industries, he brings a rare combination of technical SEO depth and communication expertise.

Get in Touch

Let's build
something together.

Looking for SEO strategy, AI solutions, or a partner who can speak both to code and to clients? Reach out.

snlabat@gmail.com LinkedIn